With Love

“Alright girls, we really have to think of something different and special this year for the Valentine’s Day campaign. ‘Love the One You’re With’ was a flop last year and legal is still on my ass about the copyright case it got us into. Cindy, any ideas?” Rebecca asked.

“Well, we’ve been seeing a greater emphasis on expanding the definition of love that’s celebrated on Valentine’s Day, like family, friendship,community…so I was thinking, ‘Love Always, All Ways?’”

“Too woke. Amy?”

“Everyone is talking about Gen Z having less sex because they’re on their phones so much, so maybe something edgy like, ‘Get Off Your Phone and Get Off this Valentine’s Day?’”

“That’s better but still too tonally similar to the ‘Lady in the Streets’ collaboration we did with Brooklinen in 2018. Gertrude?”

“How about, ‘Would it Kill You to Do the F*cking Dishes Without My Asking?! Maybe Then I’ll Finally Stop Withholding Intimacy This Valentine’s Day!’”

“That’s it!”